Oceana Pearl – A Legacy Refined for the Modern Woman
Oceana Pearl was never just another jewelry brand — it was a legacy. Founded by Consuelo’s family in Salt Lake, each pearl was grown, handpicked from the sea, and passed down through generations of women. Now, she was ready to share that legacy with her daughter.
But the brand’s online presence told a different story. The website felt outdated and unrefined, with a basic blue template that made luxury pearls look ordinary and failed to reflect their heritage, care, and quality. Consuelo’s vision was clear: honor tradition, elevate the brand, and attract discerning clients — without losing its soul.
Challenge
The original version of Oceana Pearl was facing three major issues:
The visual identity relied on light blue tones and stock images that felt casual and generic, rather than luxurious and refined.
The shopping experience was cluttered — crowded menus and too many calls-to-action made browsing feel overwhelming.
The brand messaging centered on discounts and affordability, which positioned the jewelry as mass-market instead of timeless luxury.
The overall direction was working against the brand’s heritage. Instead of showcasing pearls as symbols of elegance and heirloom value, the website made them appear ordinary and less premium.
Resolution
We approached the brand with one intention: Refine, without erasing its roots. (The Power Launch)
Introduced a timeless color palette inspired by sea pearls — soft oyster whites, warm sands, and elegant pearl greys
Rebuilt the homepage flow to take shoppers through a story, not just a product list — highlighting craftsmanship, family heritage, and the meaning behind each piece
Elevated the typography and design structure to feel premium, editorial, and intentional
Refreshed the brand voice to speak to modern, elegant women who appreciate legacy pieces — whether they’re buying for themselves or future generations
