Seduire – Luxury Lingerie for Every Woman
Addie built Seduire to help women feel confident in their own skin. Her vision was bold — a lingerie brand that embraced sensuality and self-love. But somewhere along the way, the visual identity started to feel limiting. The brand leaned heavily into seductive tones and red-drenched visuals that, while eye-catching, unintentionally narrowed its reach.
What Addie really wanted was inclusivity — a brand that could empower pregnant women, teens, older clients, and curvier bodies without judgment. She dreamed of a space where women could shop for lingerie not just to look sexy, but to feel like themselves — seen, celebrated, and strong.
Challenge
The original version of Seduire was facing three major issues:
Pages were being flagged or restricted due to overly sensual content
Shoppers didn’t feel represented — especially those outside the “model” body type
Despite strong interest, conversions were low and bounce rates were high
The visual direction was working against the mission. Instead of empowering women to shop confidently, it left many feeling like they didn’t belong.
Resolution
With only one week, we dove into a fast but intentional revamp of the brand.
We redefined the identity — shifting the tone from seductive to empowered and elegant
We changed the color palette — replacing bold red with a neutral, luxe palette that softened the brand’s presence while elevating its feel
We rebuilt the Shopify homepage — with inclusive messaging, softer fonts, clean visuals, and a welcoming UX
We aligned the brand voice — speaking to all women, not just one type of body or age
The result? A lingerie brand that feels like a luxury experience — but one that welcomes every woman into the room.
“This rebrand changed everything. It’s no longer just sexy — it’s empowering. Women tell me they finally feel seen. I’m proud to stand behind this version of Seduire.”
— Addie, Founder of Seduire